I believe that I?m a good candidate for a midface lift. Using my finger, if I put just a little pressure on my cheek bones and push up, my face looks like 10 years younger. I?m 37 years old. How long do the effects of this procedure last? Pushing up and out is more the result that you would get with a midface lift, which is basically a cheek lift. The results of these procedures can last for quite a long time depending on skin elasticity. At this point, we have many other options that are non-surgical for patients who have minimal facial laxity. People need to come in for an evaluation so we could discuss the non-invasive and minimally invasive procedures.